Social media is actually a nice platform for individuals to share information. Although social media allows everybody to share information and this has changed communication norms within an organisation. CPA UC San Diego University Communications and Public Affairs
How? you may ask yourself that question, well
in most cases things especially negative things that are shared by individuals
on social media go viral, and creating the crisis management plan within a
short period of time is mostly difficult and challenging.
Fact
remains most relationships and friendships don’t last anymore because of things
that are shared on social media, why?
A
lot is expected from you to show your loyalty and if those expectations are not
met relationships can be damaged.
With all that been said how more will social
media destroy the organizations or a brand if any individual decides to share a
negative message about that organization or the brand?
 |
| The black face joke |
I believe most people still remember the story of this two students at UP who
decided to go to a party painting themselves black, then posted the picture on
social media. The picture went viral and this was seen by the black community
as racist and degrading, without the actual investigation on the whole
situation by the journalist the Universities image was completely destroyed but
through the investigations done by the journalists the universities image was
restored.
- Journalist gives any organization a chance to reveal their true self.
- Before publishing any new story they first need to do a research or investigation for that story
- They provide relevant news for their stakeholders hence there is news about the economy, politics, and entertainment, industrial and business news.
- They try to remain objective and therefore most news will not have personal agendas
- They also have to be ethical at all times because they are charged responsible for anything they post or share with the public
- They ask relevant questions to the relevant sources
Social
media
- Anyone can post news
- It allows immediate responds
- Yon can also subscribe to the news feeds of your choice
- You can have a two way news communication
Journalism and social media
This video says a lot about both social media and journalism's importance
 |
| evolution of news |
At this stage journalism is still very active, the only difference is that social media can be used for research purposes and also for sharing information.
 |
| New research |
So i conclude by saying journalism is still very important and should not be taken by granted because for every news there is we can always count on journalists to get the correct facts
