Youth unemployment is a huge issue world wide Global Youth Unemployment Rate Rising Rapidly, it brings out a lot of depression and worry to a lot of youth. Usually after one has matriculated the question they end up having to ask them selves is what now? and this makes perfect sense because in the world we live in finding employment is rather difficult if now does not have experience regardless of the qualification on have. My specific focus will be on the youth unemployment South Africa. It is a fact that a lot of people now are concerned about the issue around employment.
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| what now?
This video explains the solutions that are being implemented within the issue of youth employment.
My team and I ( INSPIRED THINKERS) worked together towards the campaign revolving around the issue of youth unemployment in South Africa. Coming up with ways of minimizing the issue of unemployment was rather difficult as we had to target a specific audience which is affected by this issue. A plan of how to reach out to our audience was drawn and we used FACEBOOK to get our message across that can reach our target audience. The page used on FACEBOOK is called Khutaza die jeug for all youth of all colour. We were able to engage with people such as Sbongumusa from the deep rural of KZN who needed a guide on how he should go about in using his farm experience to create employment for himself and people around him. Working around the campaign helped me to understand the important of writing skills so that the message you are getting across is met without any misinterpretations, I also understand better now that media engagement is convenient because we do not have to knock door to door to engage with the targeted audiences and media engagement is very relevant and also saves everyone time while also getting the message across. The campaign development was also the vital position because it was very important to understand what we want to achieve from the campaign and the matters of how that is done was very challenging therefore creative thinking and brainstorming played a very important part. Through all that creativity we than had to develop an hierarchical strategy so that all things can be in order and that way it was easy determining the actual date by working backwards to see a clear picture of when the campaign will be executed. We were able to execute the campaign on the date determined because of the mutual respect and understanding for all the stakeholders involved
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